Rebates 2.0

 It’s hard to hear the word “rebate” without reflexively thinking “mail-in.” There is something tried and true about the process, as rebates have reliably increased sales, launched new products and captured extensive consumer data all through a promise of mailing in paperwork and getting a check mailed back. Yet in our two decades of experience in rebate processing, we have witnessed, responded to and often led the evolution of rebates into paperless options for electronic rebates that are attractive to consumers, valuable for clients, tailored to e-commerce and friendly to the earth.

Acclimated to on-line shopping and e-commerce, many of today’s customers appreciate rebate options via an online platform that expedite payment, shorten their to-do lists, save them a stamp and give them a chance (or an excuse!) to “click around” online for a fully branded consumer experience. When the traditional rebate “call to action” is coupled with digital-age efficiency, consumers respond well before the rebate offer expires. In some cases, consumers can scan and submit rebates on their smart phones. Wireless rebates are even bypassing email completely, as consumers partake in promotions on Facebook and Twitter to gain access to rebate offers exclusive to that social media platform. DataMatrix offers all these options as well as custom solutions.

Good for the earth

Electronic rebates are among our many initiatives to conduct business that’s environmentally friendly. Because they save on paper, ink and postage, electronic submissions contribute to a healthier planet. And because they are easily tracked, resources are conserved at every stage.

Good for the brand

What do consumers do with the time they save? They often linger on-line to browse—and buy! We have found that online submission and redemption tools segue into an opportunity for “brand immersion,” in which the rebate seamlessly integrates into branding and marketing for the product. Consumers who become part of the brand’s “digital audience” are also likely to opt-in to receiving offers, updates and more information. By linking to brand websites and social media pages, online rebates become part of a rich and robust digital presence that captures consumer interest and lays the foundation for their loyalty.

Whether you opt for mail-in or electronic rebates, or some combination of the two, we are here to make your rebate promotion a resounding success.