It’s hard
to hear the word “rebate” without reflexively thinking “mail-in.” There is
something tried and true about the process, as rebates have reliably increased
sales, launched
new products and captured extensive consumer data all through a promise of
mailing in paperwork and getting a check mailed back. Yet in our two decades of
experience in rebate processing, we have witnessed, responded to and often led
the evolution of rebates into paperless options for electronic rebates that are
attractive to consumers, valuable for clients, tailored to e-commerce and
friendly to the earth.
Acclimated
to on-line shopping and e-commerce, many of today’s customers appreciate rebate
options via an online platform that expedite payment, shorten their to-do
lists, save them a stamp and give them a chance (or an excuse!) to “click
around” online for a fully branded consumer experience. When the traditional
rebate “call to action” is coupled with digital-age efficiency, consumers
respond well before the rebate offer expires. In some cases, consumers can scan
and submit rebates on their smart phones. Wireless rebates are even
bypassing email completely, as consumers partake in promotions on Facebook and
Twitter to gain access to rebate offers exclusive to that social media
platform. DataMatrix offers all these options as well as custom solutions.
Good for the earth
Electronic
rebates are among our many initiatives to conduct business that’s
environmentally friendly. Because they save on paper, ink and postage, electronic submissions contribute
to a healthier planet. And because they are easily tracked, resources are
conserved at every stage.
Good for the brand
What do
consumers do with the time they save? They often linger on-line to browse—and
buy! We have found that online submission and redemption tools segue into an
opportunity for “brand immersion,” in which the rebate seamlessly integrates
into branding and marketing for the product. Consumers who become part of the
brand’s “digital audience” are also likely to opt-in to receiving offers,
updates and more information. By linking to brand websites and social media
pages, online rebates become part of a rich and robust digital presence that
captures consumer interest and lays the foundation for their loyalty.
Whether
you opt for mail-in or electronic rebates, or some combination of the two, we
are here to make your rebate promotion a resounding success.
